The three most popular websites in my market include www.musicbizacademy.com, redmusic.com, and artistopia.com. According to the traffic ranking online service Alexa, the demographics for each site is as the following:
1. www.musicbizacademey.com
Visited more frequently by females who are in the age range 18-24, have no children and are college educated.
Traffic rank in the US: 72,771
Search Terms: internet music marketing, sell music online, artist bio, music marketing, artist development, sell your music, sell music.
2. www.redmusic.com
Visited more fequently by users who are in the age range of 25-34, have no children, are college educated, and browse the site from work.
Traffic rank in the US: 258,178
Search terms include: sony red, red distribution, red music, red, red sony, red sony music, and sony red music
3. www.artistophia.com
Visited more frequently by users who are in the age range of 55-64, have no children, received some college education, and browse the site from home
Traffic rank in the US: 195, 241
Search Terms: big hawk albums, artistopia, mesohyl, guy penrod, oricon chart, dmx email, alexa vega character abc family series
Based on the information I collected about the top three site within the artist development market, I would conclude that our audience ranges from age 18 - 64, consisting of more females than males that have no children and are college educated. The traffic for musicbizacademy.com is has decreased over the past since months while traffic for redmusic.com and artistophia.com has increased. I believe this could be because musicbizacademy is mainly focused upon teaching the individual how to while the other sites are actually putting the how to into practice through real life artist development.
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